Crypto PR strategy, media relations, and narrative guides — written by people who spent years on the other side of the pitch, deciding what got published at Cointelegraph, BeInCrypto, and Forbes.
After eight years inside crypto media — writing it, editing it, and deleting a thousand bad pitches — we crossed the aisle. Here's what that taught us about why most crypto PR fails, and how we do it differently.
Read the story → Artificial IntelligenceAI has killed the role of digital marketers, or so every digital guru says. But it really hasn't, and here's where the value went, and why PR matters more than ever.
Read → Regulation CommsExit with dignity, communicate a pending application honestly, or press a licensed advantage - the three MiCA comms scenarios, from an agency talking to firms in all three.
Read → Regulation Comms · MaltaMalta granted the EU's first MiCA licenses and hosts 13 CASPs including OKX, Crypto.com, and Gemini. The communications case, from a Malta-based agency.
Read → Flagship · Media RelationsFrom two former editors at Cointelegraph and BeInCrypto: the pitch advice you won't find in the first page of Google.
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